Sustainable Tourism

We believe that tourism should benefit both visitors and the communities they explore. That’s why we are committed to operating in a responsible and sustainable manner. We actively consider the well-being of local people, help preserve Oman’s rich cultural heritage, and take meaningful steps to protect the natural environment.

As part of our long-term vision, Al Maamari Tours has proudly achieved Travelife Partner recognition in August 2025. This recognition confirms our commitment to further improving the sustainability of our business operations through a structured sustainability management system and the implementation of recognised sustainability practices.

If you want to know more, please read our Sustainability Policy and have a look at our Travelife Partner certificate and the press release.

Travelife Partner recognition is awarded following an independent assessment based on the Travelife Partner criteria. During this assessment, our sustainability policy, objectives, management system, implementation of key sustainability practices and supporting documentation are evaluated against 60 mandatory sustainability criteria. To maintain this recognition, our company is independently reassessed every two years to verify that we continue to comply with the Travelife Partner criteria.

Travelife Partner also provides the basis for progressing to the highest recognition level: Travelife Certified. This recognition is awarded following a comprehensive independent on-site audit based on the Travelife Certified criteria. This standard comprises more than 200 mandatory sustainability criteria and verifies the implementation of sustainability management and sustainability practices throughout the entire organisation.

More information about the Travelife programme, the different recognition levels, the validity of our current Travelife Partner recognition and the Travelife criteria can be found on the Travelife information website for travelers: travelife.info/travelers