Sustainable Tourism

We believe that tourism should benefit both visitors and the communities they explore. That’s why we are committed to operating in a responsible and sustainable manner. We actively consider the well-being of local people, help preserve Oman’s rich cultural heritage, and take meaningful steps to protect the natural environment.

As part of our long-term vision, Al Maamari Tours proudly achieved the Travelife Partner award in August 2025, a prestigious international recognition for sustainability in tourism. This reflects our ongoing efforts to integrate sustainability into every aspect of our operations and to continuously improve the way we care for people, culture, and the planet.

The Travelife Partner award is a recognition of our commitment towards social and environmental sustainability. We comply with more than 100 criteria related to sustainability management, office operations, working with suppliers and customer communication. We are working towards further improvements aiming to eventually comply with the Travelife Certified criteria.

Travelife is a three-stage certification program for tour operators and travel agents: (1) Travelife Engaged; (2) Travelife Partner and (3) Travelife Certified. We are at stage 2 – Travelife Partner. We are working to move forward to stage 3 - Travelife Certified.

If you want to know more, read our Sustainability Policy and have a look at our Travelife Partner certificate and the press release.